Guerrilla Billionaire™
A Roadmap to Success
"Men Wanted: For hazardous journey. Small wages, bitter cold, long
months of complete darkness, constant danger, safe return doubtful.
Honour and recognition in case of success." – Sir Ernest Shackleton.
So you want to be a billionaire?
Let me ask, how serious are you really about this goal?
Most people who end up on this page do so by conducting a search on how
billionaires become billionaires. Most apparently are not very serious about
pursuing this goal. After reading the following course description they will
either conclude that it sounds "too hard" or begin to squirm over
just how much television time they might have to lose. And that will be the end
of that dream.
So think about that for a moment. Are you one of those people?
You also need to be aware before continuing that this is not a get-rich-quick
course. The ideal candidate for this course is someone with business
experience, ideally of the entrepreneurial variety, and who is savvy enough to
understand that great wealth stems from owning or controlling a lot of assets
as opposed to just one.
Finally, if you're not prepared to work at learning new skills and more
importantly, putting them into practice, this course is not for you.
Life is a series of problem-solving
opportunities. The problems you face will either defeat you or develop you
depending on how you respond to them. - anon
Now that we have that out of the way, onto business, that is if you're still
with me.
Anyone who has built a company from the ground up
understands that the initial high growth rate levels off quickly. At that point
the entrepreneur has a choice between:
1) fighting the Law of Diminishing Returns to extract every last inch of growth
from the existing company, or
2) adding growth through acquisitions of competitors and related companies to
his strategy.
In the vast majority of cases, the first route provides far slower growth than
the second. Moreover, most people go with the former simply because they don't
have the skill set and confidence to employ an acquisitions strategy.
A study of how billionaires become billionaires shows that they employ the
second route because it offers the possibility of 50% per annum growth rates,
or better, over a prolonged period of time.
By the way, this is also by far the most fun way to make money because you
never get bored. There's always a new deal to work on. The people who can grow
just one business for four or five years without burning out are rare.
Meanwhile billionaires frequently work well into their eighties and nineties
because what they do is actually fun.
In fact, it's so much fun that the people who start off by employing this
strategy as a sideline frequently adopt it as their main growth strategy once
they have a deal or two under their belts.
Here's one more reason why you should seriously consider learning how to grow
your business this way: less competition. While the masses today are focused on
building the 3,876,734th "social networking" site, you will be
operating in a rarefied atmosphere with a much smaller number of competitors.
So what is this course about?
This is a course for both deal-makers and aspiring deal-makers.
The most sure-fire
way to go after billionaire status is through a combination of multiple-company
building and mergers & acquisitions activity over an extended period of
time, usually covering a decade or more. Billionaires do not rely on one
company to make them billionaires. (In most cases, that's as realistic as
pinning one's hopes on winning the Powerball Lottery.) Instead they understand
that the road to wealth consists of a long series of deals involving the
purchase, improvement, and sale of assets.
Unfortunately,
it’s a seemingly tough line of work to step into. Why? Well first of all,
deal-making is normally a game for established players. By “established” I mean
that they have achieved the critical mass in both financial strength and
reputation necessary to be taken seriously by the other players in the field. Second,
most people are terrified of even taking the first step into this lucrative
field because they don't understand that there's a proven winning formula they
can employ successfully.
This
course is designed to teach you the proven strategies of people who have been
successful at it and how to start using them today. The program will accomplish this by:
1) teaching you advanced
entrepreneurial and intermediate-level mergers & acquisitions (i.e., "M&A")
strategies, and
2) helping you to create workarounds
for any obstacles (e.g., lack of capital, experience, and reputation)
you may face in entering this field. As the old saying goes, where there’s a
will, there’s a way.
However, if you're held back
by wimpiness or laziness, I can't help you.
Nothing can.
Please note: The
course requires that you have basic entrepreneurial skills as well as the
business acumen to recognize opportunities in your industry. It also requires
that you have the patience and self-discipline to study, learn, and practice
the strategies and tactics the course will teach you.
If
you lack any of the above qualities, this course is most definitely not for
you. This is not for the meek or those seeking get-rich-quick schemes.
The critical ingredient is getting
off your butt and doing something. It's as simple as that. A lot of people have
ideas, but there are few who decide to do something about them now. Not
tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.
- Nolan Bushnell, founder of Atari and Chuck E. Cheese's
Continue to Part 2
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