The Latest Digg Scandal: Digg Faces Accusations Of Gaming Itself
The almost non-stop stream of bad news about Digg over the last few years is now turning into a flood. Years ago I attempted to be a member of Digg but quickly came to the realization that there was someting fishy about how only certain members could get their stories onto the front-page. It seemed that if you weren't part of a certain clique there, there was really no point in posting news at all. I have had more than my fair share of submissions which didn't receive any diggs yet when someone else reposted the exact same news an hour later it would receive thousands of diggs and appear on the front page.
Then the big story broke that confirmed my suspicions that a clique of users were controlling which stories made the front page. A short time later more bad news broke that positive stories about certain corporations were mysteriously dominating the front page.
A few months ago Digg introduced a disastrously awful remake of itself which triggered a mass exodus by regulars. That's when I stopped even my once-a-month visit.
Today TechCrunch reports even worse news about Digg:
The darkest fears of every Digger (or, as is increasingly common, former Digger) may be coming true: some very compelling data mining by a concerned user has turned up evidence that dummy accounts under Digg auspices have been promoting certain sources to the front page with almost no activity from real users. The information was gleaned from Digg’s own records of front-page stories and associated Diggers.
The 159 dummy accounts, which were given pathetically anonymous names, seem to have contributed systematically to submissions from Digg publishing partners, including TechCrunch. The suspicious activity seems to have started after the algorithm revision of October 15th, after which time a number of submissions (though by no means all front-page stories) were blatantly promoted by these accounts. (source)
Digg, if you swirl the drain over this latest scandal you will have no one to blame but yourselves.