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February 25, 2010

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The U.S. census bureau estimates:
1. There are approximately 79 million Baby Boomers in the United States today.
2. Boomers today represent 28% of the U.S. population.
3. There are now more than 33 million Americans 65 or older, representing nearly 13 percent of the population.
4. About 7,918 people are turning 60 everyday. That amounts to 330 every hour.
5. The number of baby boomers living in 2030 is projected to be about 57.8 million; 54.9 percent would be female.

While many businesses are retracting or failing, some businesses that cater to Boomers are growing at an unprecedented rate. As much as 40% annually. This growth is forecast to continue for at least another 30 years.

How do you feel about business models directed at capitalizing on the Baby Boomers? Is it capitalizing on a growing market segment or taking advantage of the elderly?

Sweet! I was just researching this.

About catering to Boomers, don't assume that they will have spending money. Most of them have seen their 401(k)s dissolve, pensions cut or terminated, early job loss, and skyrocketing health costs. Government programs may very well be bankrupt soon. So don't assume that Boomers will be a gold mine when you build your business model.

Hello,
I agree with Ferd Dong's post.
I don't agree with business models directed at capitalizing on the Baby Boomers.

The Baby Boomers will be selling their businesses over the coming decade due to age and health issues. I think that's the "business model."

How about building a business model that accommodates both Baby Boomers and their children for generations to come.

I have found such a model...contact me and I will show you.

I don't agree that it is taking advantage of a huge segment. To be successful you must deliver value and services that fit the needs of the baby boomers. I am helping boomers get a new life through acquisitions of business models. The days of a secure jobs is gone so finding a business model they can afford and will generate income/equity is key to their success.

I found it really interesting and wanted to know more about it

I'm interested in building a business model that accommodates both Baby Boomers and their children for generations to come.

Posted by: Denny Plohocky | April 04, 2010 at 09:57 AM

Most of the business models these other people are posting are multi-level marketing. All you have to do is do the math to determine the value of such businesses.

Being a "Boomer" myself I believe that the only way to survive into retirement is to evolve, grow and adapt to life's changes. Corporate America and the government are not going to do it for me.
The way I see it, just like this blog, doing business online is the way to go.
Don't think of it as taking advantage of a group of people...Just give them what they want or need.
Now for my shameless plug, please visit my web site
http://www.acoollink.com
ACoolLink.com is THE place to find links to cool web sites. Helpful, Unusual and Completely Entertaining!
I will be posting a link to this blog under the "Business Links" category.

Is there a Kindle version of the book?

"How to Think & Grow Rich" is a classic by Napoleon Hill.

Love thou guys!

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