Warning: if you can''t laugh out loud at work, bookmark this for later viewing at home.
I stumbled across this short talk on the power of perceptions by accident and couldn't stop watching. The speaker is a very funny man who packs a great deal of insight into 16 minutes which fly by. If you hate advertising this won't make you a convert but at least you will appreciate why businesses spend so much money on it globally.
Rory Sutherland: Life lessons from an ad man
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
About Rory Sutherland
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Why is this being included on a blog promoting a course on how to buy and sell businesses? Well, a significant portion of the course focuses on value creation after the acquisition. Value creation enables you to then flip the business to a another buyer for a higher price. Rory introduces a new method for value creation: rather than improving the product or service, you improve the customer's perception of it.
LOLz! Why haven't I heard of him before?
Posted by: MickB | October 16, 2009 at 01:44 PM